Scooter Braun quiet-quits the music industry, leaving a ghost catalog of AI-generated Taylor Swift holograms in his wake.
In a move that has sent shockwaves through the entertainment world, Scooter Braun has officially "stepped away" from artist management, but leaked documents reveal he’s not retiring—he’s pivoting to a controversial new venture: licensing his entire intellectual property portfolio, including the coveted Taylor Swift master recordings, to a generative AI startup. Industry insiders claim the next decade will see holographic tours and algorithmically-written "new" hit songs from deceased and living artists, managed not by humans but by Braun's proprietary AI, 'Mastermind 2.0.' Critics are calling it the ultimate dystopian power move; fans are already preparing for digital boycotts. The future of music ownership just became a ghost in the machine.