Scooter Braun Announces Retirement From Music Management Just Hours After Taylor Swift Endorses a Surprise New Album
Contrary to swirling rumors on social media, Scooter Braun has not retired from music management and Taylor Swift has not endorsed a surprise new album this week. The viral claims stem from a fabricated screenshot of a fake Billboard article that began circulating on X (formerly Twitter) yesterday. The post falsely states that Braun stepped down from his role at HYBE America and that Swift reacted by endorsing an unreleased project. Our fact-check confirms both claims are entirely false: Braun remains active in the industry, currently managing artists like Ariana Grande and Justin Bieber, and Swift has made no such public statement. This appears to be a coordinated hoax designed to reignite their public feud for entertainment purposes. Bottom line: Do not repost the screenshot, and check directly with reputable music news outlets for any real updates.