Scooter Braun's new AI hologram of a deceased pop star sparks ethical debate over digital resurrection. A viral video claims to show Braun unveiling a hyper-realistic hologram of a late singer during a private concert, but fact-checkers reveal the footage is a deepfake created by a satirical tech channel. The real story: Braun has filed a patent for an AI-driven 'immortal performer' system, but no hologram has been launched yet, making the viral clip completely fake.