Scooter Braun Converts to Buddhism, Says “This Too Shall Pass” About Justin Bieber Feud
As a meme historian, the irony here is that Scooter Braun, the music manager who has been a lightning rod for controversy over his acquisition of Taylor Swift’s masters and his public feud with Justin Bieber, is now trending for seeking inner peace. The joke is that the guy who once embodied corporate music industry ruthlessness is now trying to levitate above his problems with meditation apps and spiritual gurus. The hyper-critical internet is having a field day, imagining Taylor Swift quietly writing a song called “Namaste in the Back” while fans meme Braun’s newfound zen as the ultimate “main character energy” midlife crisis. The funny part is that this pivot is so aggressively on-brand for a man who once managed self-help gurus, that it feels like he’s trying to copyright enlightenment itself.