Your daily skincare routine just got more expensive: Rhode, Hailey Bieber’s viral beauty brand, just dropped a new peptide lip tint that’s selling out in minutes, but here’s the real sting—it’s $18 for a tiny tube that critics say barely lasts a day. With inflation already squeezing your wallet, this “must-have” gloss could cost you over $100 a month if you’re refreshing your pout that often, especially since Rhode’s limited drops force you into fast, pricey purchases. Experts warn fans are blowing their grocery budgets chasing this social media hype, while dupes from drugstore brands like e.l.f. offer the same shine for under $10. Before you tap “buy,” check your bank account—this rhode obsession might be the biggest drain on your cash this season.