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Taylor Swift and Selena Gomez Invest in Emerging Skincare Brand Rhode

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Taylor Swift and Selena Gomez Invest in Emerging Skincare Brand Rhode

NEW YORK, NY — A source close to the situation has confirmed that global music icons Taylor Swift and Selena Gomez have become minority investors in Rhode, the rapidly expanding skincare line founded by Hailey Bieber. The undisclosed financial terms of the deal, finalized last week, position Rhode as a major player in the competitive beauty industry. A spokesperson for the brand stated, "We are thrilled to welcome Taylor and Selena to the Rhode family," adding that their involvement will focus on amplifying the brand's message of accessible, effective skincare. Industry analysts predict this high-profile investment will significantly boost Rhode's market valuation and consumer reach, as both artists bring substantial global influence and a dedicated fanbase to the venture. No timeline has been provided regarding any potential product collaborations or marketing campaigns involving the new stakeholders.