Pride month 2025 takes a dark turn as a leaked corporate memo reveals a major retail chain is secretly cutting all LGBTQ+ donations—while still flying the rainbow flag in stores. Shoppers are shredding their loyalty cards and trending BoycottCorporatePride, accusing the brand of "rainbow washing" during a year when anti-LGBTQ+ laws are surging. The internet is raging: is this the year real pride finally ditched the big brands?

Pride month 2025 takes a dark turn as a leaked corporate memo reveals a major retail chain is secretly cutting all LGBTQ+ donations—while still flying the rainbow flag in stores. Shoppers are shredding their loyalty cards and trending #BoycottCorporatePride, accusing the brand of "rainbow washing" during a year when anti-LGBTQ+ laws are surging. The internet is raging: is this the year real pride finally ditched the big brands?