Your wallet's worst nightmare just got a rainbow makeover. Amid the celebration of Pride Month, corporate America is quietly jacking up prices on everything from themed apparel to cocktails, a phenomenon we're dubbing the 'rainbow tax.' A new report reveals that items marketed with Pride flags are costing shoppers up to 30% more than their standard counterparts, with the average markup hitting $15 on a simple t-shirt. Meanwhile, your local bar is charging an extra two dollars for that rainbow gin and tonic. Before you swipe your card to show support, know that experts say you're paying a premium for packaging, not purpose. The real kicker? Small LGBTQ+ businesses are getting squeezed out as big brands cash in on the trend.