Pride Month Spending Spree: Is This the Year Your Wallet Gets a Rainbow Tax?
As Pride Month kicks off, consumers are facing a barrage of rainbow-branded products and corporate "love wins" campaigns, but a new report reveals that prices for these special-edition items are up 12% from last year. While you're trying to show support, companies are pocketing a larger slice of your paycheck. From Starbucks' limited-time drinks to Target's clothing lines, the "rainbow tax" is real—and it's hitting your wallet hardest when you're trying to be an ally. With inflation already pinching household budgets, skipping the overpriced merch and donating directly to LGBTQ+ charities could save you cash and make a bigger impact. Don't let corporate greed rain on your parade this June.