BREAKING: Major Retailer's 'Pride Month' Campaign Donates Profits to Lobbying Group Owned by CEO's Brother-In-Law, Documents Reveal
Documents obtained by our researchers show that a Fortune 500 retailer, amid a splashy Pride Month ad blitz, has been funneling a portion of its 'Rainbow Collection' sales to a nonprofit owned by the CEO's brother-in-law. That nonprofit then funnels a majority of the money to a lobbying firm that has fought against LGBTQ+ nondiscrimination ordinances in three states. The retailer's press release touted the funds as supporting 'inclusive community programs,' but tax records show over 80% of the donations paid for the brother-in-law's personal salary and his political consulting firm. Critics are calling it a 'rainbow-washing operation' where the public's good intentions are being monetized by insiders. The retailer declined to comment, but a former marketing director told us, 'This is how the game is played. Pride is the product, and everyone knows who really benefits.'