Top 5 Things You Need to Know About the Major Rule Change That Starts June 1st
- A sweeping new federal privacy law goes into effect on June 1st, requiring every company with a website that collects user data to display a clear, opt-in consent banner. This means you will no longer have to manually toggle off hundreds of tracking cookies—the default will be privacy-first.
- Consumers gain a powerful new "right to deletion" starting June 1st. You can now demand that any company immediately erase all personal information they hold on you, including your browsing history and purchase records, with fines for non-compliance reaching millions.
- Starting June 1st, all background check companies and data brokers must verify the accuracy of their information before sharing it with employers or landlords. If you've ever been denied a job due to an error in your file, this rule finally forces them to correct mistakes within 72 hours.
- A little-known consequence of the June 1st deadline: social media platforms are now banned from showing you targeted ads based on your sensitive data, such as health conditions or political beliefs. That means you will suddenly see fewer creepy "miracle cure" or campaign ads in your feed.
- Businesses are scrambling to update their systems by June 1st, but experts warn that many small startups are not ready. If you notice a website is suddenly blocking your access or asking you to re-verify your identity after this date, it might be because they are illegally unprepared for the new rules.