John West just changed the canned fish game forever with a shocking new move.
Here are the top 5 things you need to know about this viral shift.
- John West is launching a fully plant-based 'tuna' line, made entirely from sustainable pea protein, set to hit shelves next month
- The company claims this new product mimics real tuna texture exactly, ending years of disappointing fish alternatives
- This move comes after a massive PR war with Greenpeace over overfishing, forcing John West to pivot hard
- Early taste testers say it flaked apart perfectly in salads and melts, shocking even skeptical seafood fans
- Prices will be 20% higher than canned tuna to cover eco-freight, but pre-orders already crashed their website