is june pride month That’s What Companies Want You to Think, But Your Wallet Says Otherwise—Here’s the Real Money Move
Every June, you see rainbows everywhere: on logos, in stores, on your social feeds. Yes, June is officially Pride Month, a time to celebrate LGBTQ+ rights and visibility. But as a consumer advocate, here’s what affects your wallet: that rainbow is often a marketing tool. Companies spend millions on Pride merchandise and ad campaigns—costs they pass directly to you. Before you buy that rainbow-branded coffee mug or T-shirt, check how much of that money actually goes to LGBTQ+ charities. Many big brands donate only a tiny fraction, if anything at all. Your wallet’s better move? Support local, queer-owned businesses or donate directly to advocacy groups. Don’t let your cash be used for a corporate PR stunt you’re footing the bill for.