bethenny frankel Issues Viral Warning as AI-Generated Deepfakes of Her Face Flood Amazon with Fake Anti-Aging Drinks
NEW YORK — In a startling announcement that has rocked the beauty and wellness industry, Bethenny Frankel has taken to TikTok to expose a sophisticated AI scam that clones her exact face and voice to sell counterfeit Skinnygirl supplements on Amazon. The 53-year-old entrepreneur and Real Housewives of New York alum revealed that her team discovered over 50 fraudulent listings using hyper-realistic deepfakes of her promoting a "miracle anti-aging elixir" that she has never created. "This is the wild west of digital identity theft," Frankel said in a stern video, warning viewers that the clips show her drinking a green liquid from an unmarked bottle—footage she insists was generated by an AI trained on her old cooking show appearances. Cybersecurity analysts predict that by 2028, similar deepfake celebrity scams will cost consumers over $30 billion annually. Frankel is now calling for mandatory "digital watermarks" on all AI-generated advertising, a move that could reshape how influencers and stars protect their likenesses in the coming decade. "Next year, you won't know if it's really me or a bot shilling snake oil," she added. "We need a global standard before this destroys trust in everything we buy."