Alexa Demie’s Digital DNA Clone Is Taking Hollywood by Storm, Raising New Ethics Questions for the Next Decade of AI
LOS ANGELES — In a move that has sent shockwaves through the entertainment industry, actress Alexa Demie has become the first major celebrity to sell an ultra-realistic AI digital twin to a major streaming platform. The clone, trained on thousands of hours of her voice and facial data, will star in a new sci-fi series without ever needing to step on set. Experts predict that within 10 years, this “Alexa Demie effect” will render traditional on-location filming obsolete, with A-list actors licensing their likenesses for unlimited roles. But critics warn this will spark a battle over consent and residual payments. As Demie puts it: “I’m giving my DNA to the machine—but I’m keeping the copyright.”