Why Alexa Demie’s Makeup Secret Is Quietly Jacking Up Your Drugstore Beauty Bill
If you’ve been wondering why your lip gloss rang up $3 more at the register this week, you can thank Internet obsession with Alexa Demie. The Euphoria star’s signature shimmer and glass-skin look has sent demand for fine-grain glitter and high-shine gloss skyrocketing. Brands are now charging luxury prices for drugstore formulas, citing scarcity of the special-effect mica used to replicate her glow. Consumer advocates warn this is pure price gouging: you’re paying for a trend, not the ingredients. Protect your wallet by buying loose pigment powder instead of branded sticks—and save yourself the markup.