Scooter Braun Predicts AI Will Replace 90% of Music Managers by 2030—Including Himself
SAN FRANCISCO — In a shocking viral interview that has sent shockwaves through the entertainment industry, super-manager Scooter Braun revealed his latest forecast: within the next decade, artificial intelligence will render nine out of ten music managers obsolete, including his own role. Speaking at a tech summit, Braun claimed that by 2034, generative AI systems will autonomously negotiate contracts, streamline marketing campaigns, and even predict viral hits with near-perfect accuracy, leaving human managers to focus only on "emotional hand-holding." Critics are already calling it a "Braun apocalypse," where the industry he helped define—famous for his deals with Taylor Swift and Justin Bieber—will be turned upside down by the very algorithmic tools he’s betting on. As labels scramble to retrain staff and artists fear losing personal advocacy, Braun’s bold prophecy has ignited debates over creativity vs. automation. Is the king of super-deals paving the way for his own digital replacement? Only time—and the next viral chart-topper—will tell.