San Diego’s Rock and Roll Marathon Declared a ‘Unqualified Success’—But Who Really Profits From the 26.2 Miles of Pain?
New financial disclosures reveal that while thousands of runners paid hundreds of dollars each to pound the pavement for the annual rock and roll marathon san diego, the event’s parent company pocketed nearly 80% of gross revenue, while local charities saw less than 3% of the total take. Critics are now asking: Is this a community celebration or a corporate cash grab disguised as a festival? With sponsors getting prime billboard space and vendors charging $12 for a cup of Gatorade, the real winners may not be sweating along the route.