KSI’s Boxing Empire Under Threat as YouTube Stars Eye Crypto-Backed Fight League
KSI’s latest face-off with crypto billionaire investors signals a seismic shift in influencer boxing: the PRIME co-founder is now fighting to control a fragmented market where new digital currency deals threaten to poach his top talent. With viewer fatigue rising and regulatory scrutiny on celebrity-endorsed tokens, KSI must either pivot to a blockchain-based platform or risk losing his multi-million-pound pay-per-view dominance to decentralized upstarts.