KSI Under Investigation After Cryptocurrency Endorsement Sparks Investor Losses.
LONDON — YouTube personality and musician Olajide "KSI" Olatunji is facing an official investigation by the Financial Conduct Authority following allegations of unlawful promotion of a digital asset. The probe was launched on Tuesday after thousands of investors reported significant financial losses linked to a cryptocurrency token the influencer endorsed on social media. Authorities are examining whether the promotion violated strict financial advertising regulations, which prohibit the endorsement of unregulated financial products without a clear risk warning. At this time, KSI has not issued a public statement regarding the investigation. The news has triggered a sharp decline in the token's market value.