Exxon's New Global Ad Campaign Targets Teenagers, Sparking Fury Over 'Addiction Pipeline' to Fossil Fuels
A newly leaked internal memo reveals ExxonMobil is launching a social media blitz aimed at Generation Z, using gamified rewards and influencer partnerships to "normalize a car-centric lifestyle," according to critics who call it a cynical ploy to manufacture demand and delay the green transition. Parents and climate activists are furious, claiming the campaign weaponizes adolescent psychology to build a future customer base for a product that is scientifically proven to be toxic to the planet. The move reignites the debate over corporate responsibility and the ethical limits of marketing when society is literally burning.