VIDEO SHOWS EXECUTIVE LAUGHING WHILE EMPLOYEES CLAIM ‘BRICKS AND MINIFIGS SCANDAL’ IS MARKETING GENIUS
A leaked internal celebration video from a major toy retailer has gone viral after executives are seen clinking champagne glasses over what they called their “masterstroke” sales strategy. The footage, obtained by a former employee, shows leadership laughing as they outline how they manufactured a “bricks and minifigs scandal” by artificially limiting supply of popular building sets and mini figures to drive up demand and resale prices. The so-called controversy, which sparked outrage among collectors and parents last quarter, is now confirmed to be a calculated “marketing genius” move. Shareholders benefited from a 22% stock surge, while customers paid double on secondary markets. The question remains: who truly loses in this bricks and minifigs scandal—the families or the industry watchdogs who failed to inspect the fine print?