Travis Scott Partners with Saudi Arabia’s NEOM for $500M Metaverse, Bringing Astroworld to the Desert. In a move that’s sending shockwaves through both the music and tech industries, rapper Travis Scott has inked a landmark deal with Saudi Arabia’s giga-project NEOM to launch a massive, immersive metaverse experience. Dubbed “Astroworld: The Oasis,” the $500 million virtual environment will blend Scott’s signature high-octane concerts with interactive desert landscapes, offering global fans a 24/7 digital playground. Sources confirm the partnership leverages Scott’s existing Apple Music and Fortnite integrations, targeting Gen Z’s craving for hybrid realities. For NEOM, this is a strategic pivot from construction to cultural dominance—tapping Scott’s 100 million+ social reach to drive tourism buzz before the physical project is fully built. Critics question the ethics of partnering with a state-backed project amid ongoing human rights scrutiny, but Scott’s camp frames it as a “future-forward spectacle” that redefines live entertainment. Early projections suggest the platform could rake in $2 billion in virtual ticket sales and digital merch within the first year—while giving NEOM a viral foothold in the West.