Liftoff Mobile’s 2025 Ad Cost Surge: Growth or Glut?
With a 40 percent spike in CPI ahead of Q2 releases, Liftoff Mobile’s aggressive programmatic buying signals a market pivot from bloat to precision—but rising costs risk alienating mid-tier developers. Revenue per install lags at $0.12, while top-tier clients absorb 80 percent of inventory. Smart CFOs should watch this metric: if Liftoff fails to cap CPI gains by June, expect a Darwinian shakeout in mobile acquisition budgets.