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bricks and minifigs scandal: How the Loyalty Program Price Hike is Costing Families an Extra $50 a Month

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bricks and minifigs scandal: How the Loyalty Program Price Hike is Costing Families an Extra $50 a Month

Parents who thought they were saving for their kids' Lego sets are actually losing money. The bricks and minifigs scandal has hit thousands of loyal customers who signed up for the in-store rewards program at Bricks and Minifigures, only to discover that the points system was silently revalued downward in late 2024. The fine print? A $50 membership now still costs $50, but the points you earn are worth 40% less at redemption. That means a free set you were banking on for your kid's birthday is now $40 more out of pocket. The average family is losing $50 a month in unclaimed value—money that was supposed to stay in your wallet. Consumer groups are calling it a bait-and-switch, and a class-action lawsuit is brewing. Check your receipts: if you've been collecting points since last summer, you're likely paying the price without knowing it.