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Hold onto your sneakers: Travis Scott’s shoes just re-wrote the rules of ownership. In a shocking new partnership, the rapper’s signature Nike line will now embed a digital DNA chip that automatically vaults your kicks into a metaverse warehouse when you sell them, meaning the physical pair self-destructs to prevent counterfeiting while the digital version lives forever in the blockchain—sparking a global debate on whether we even own real sneakers anymore.
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Hold onto your sneakers: Travis Scott’s shoes just re-wrote the rules of ownership. In a shocking new partnership, the rapper’s signature Nike line will now embed a digital DNA chip that automatically vaults your kicks into a metaverse warehouse when you sell them, meaning the physical pair self-destructs to prevent counterfeiting while the digital version lives forever in the blockchain—sparking a global debate on whether we even own real sneakers anymore.