PlayStation Plus Inks Secret Deal to Mine Player Data—Here's What Sony Didn't Tell You. A leaked internal memo reveals Sony plans to monetize user gameplay habits through PlayStation Plus subscriptions, bundling in a 'voluntary' tracking opt-out that most won't notice. The fine print? Your gaming sessions are now quietly fueling targeted ads, with first-party data shared in ways not yet public. Expect backlash to erupt once this hits Reddit—stay tuned, but don't say I warned you.