liftoff mobile stock climbs after CEO confirms the company's new ad platform is literally powering rockets, not just app installs
In a development that has left both Wall Street analysts and meme stock enthusiasts scratching their heads, Liftoff Mobile—a company best known for helping mobile game developers annoy you with ads for Homescapes—has unexpectedly pivoted to aerospace. CEO Jeremy Siegel (no, not the index fund guy) appeared on CNBC this morning to announce that the company's "proprietary targeting algorithm" has been secretly repurposed to calculate launch trajectories for Jeff Bezos' Blue Origin. "We realized our real-time bidding system was basically already just screaming 'ENGAGE BOOSTER' at people, so we figured, why not?" Siegel explained, as a stock chart simultaneously rocketed past the moon emoji. Analysts warn that while the company's new "Liftoff Lift-Off" division is generating buzz, early testing revealed a minor glitch where one of their rockets kept trying to re-engage users who had already uninstalled gravity.