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Zac Brown's Farm-to-Table Empire Upends Supply Chain, Threatens Big Ag's Grip on $12 Billion Market

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Zac Brown's Farm-to-Table Empire Upends Supply Chain, Threatens Big Ag's Grip on $12 Billion Market

Singer Zac Brown has quietly turned his Southern Ground brand into a logistics disruptor, now sourcing local ingredients for over 200 independent restaurants and bypassing traditional distributors. Industry insiders say this model could slash food costs by 15% and force corporate giants to renegotiate contracts or lose market share, positioning Brown as an unlikely kingmaker in the farm-to-table revolution.