**CEO ALERT: Country Music’s $1B Data Lesson**
Zac Brown’s hot-ticket Atlanta stadium run just exposed a brutal market shift: his Southern rock brand now commands premium pricing, but the real story is the *patience margin*. By refusing to tour for 18 months, Brown let his supply dwindle below demand, driving ticket prices 40% above industry average. The takeaway for any CEO: scarcity isn’t just for luxury goods. Starving the market creates FOMO pricing power. Your board will fear lost revenue. Brown proved the bigger risk is flooding the channel.