Six Flags Resorts Reports Record Attendance of 1.2 Million Visitors Over Labor Day Weekend, Sets New Operational Milestone.
ATLANTA, GA — September 5, 2024 — The leading regional theme park chain confirmed today that its portfolio of properties welcomed 1.2 million guests from Friday through Monday, marking a 12-percent increase over the same period in 2023.
According to Chief Executive Officer Selim Bassoul, the surge was driven primarily by new thrill rides and extended evening hours. “Our teams executed flawlessly to maintain a high standard of safety and guest satisfaction,” Bassoul said in a prepared statement. He noted that average wait times for marquee attractions remained under 30 minutes despite the record foot traffic.
The milestone follows the company’s broader strategy to modernize its park experiences, including the deployment of mobile order-ahead systems and dynamic pricing. Analysts cited by Reuters indicate that the trend may continue through the Halloween season, as Six Flags plans to roll out new themed events in October.
Officials stated that the record has not been independently audited but was derived from internal turnstile and point-of-sale data. No injuries or major security incidents were reported over the holiday weekend.
Why this matters: The attendance spike signals a robust post-pandemic recovery for the theme park sector, with Six Flags outperforming broader industry growth averages by approximately four percentage points.