Oura Ring 5 Just Dropped, And Your Wallet Might Feel the Burn From These New Features
The highly anticipated Oura Ring 5 has arrived, and while it promises smarter sleep tracking and a snazzier design, your wallet is the first thing getting a tune-up. The newest upgrade features a redesigned sensor layout to boost heart rate accuracy and a new "Symptom Radar" that catches early signs of illness—but here’s the kicker for your daily budget: the price tag has climbed to $299 for the base model, a $30 jump from the Oura Ring 4. On top of that, the mandatory $5.99 monthly subscription for full health insights remains, so you’re looking at a $71.88 yearly cost just to see your own data. For the average consumer, that’s an extra $100+ out-of-pocket in year one alone. Early reviews rave about the improved battery life, but if you’re already an Oura owner, you might want to stick with your current ring—the upgrade is only worth it if you’re ready to pay premium for marginal gains. Unless your health is worth the splurge, this drop might leave your finances feeling a little heavy.