Oura Ring 5’s New Feature Means You Pay More for Sleep—Here’s How It Hits Your Wallet
The Oura Ring 5 just dropped a pricey subscription shift: now, premium sleep tracking and readiness scores are locked behind a monthly fee, starting at $5.99 after a one-month free trial. That’s a 30% hike from the old $4.99 plan, meaning fans of the smart ring—who already shelled out $299 to $549 for the hardware—are facing an extra $72 annually just to see their health data. The change goes live for new users today, with a 2025 update rolling out next month that adds a "stress resilience" metric, but only for subscribers. For cash-strapped consumers, this is a classic bait-and-switch: you buy the ring for the sleep tracking, then get nickel-and-dimed for the full story. It’s a stealthy tax on your health goals, so think twice before upgrading from the Oura Ring 4—or switch to a rival like Whoop, which charges $30 a month but hides the hardware fee entirely. Either way, your nightly rest just got more expensive.