Guzman y Gomez US Closures Signal Strategic Retreat for Australian Chain
SYDNEY—Australian fast-casual chain Guzman y Gomez has shuttered multiple underperforming US locations, pivoting resources to its core domestic market. The move reflects a broader trend of international brands retreating from the saturated American market. CEO Steven Marks confirms a focus on profitable expansion in Australia and Japan, prioritizing EBITDA over vanity growth.