5 Guzman y Gomez US Closures: What You Missed Behind the Headlines
- Guzman y Gomez is shuttering all 14 of its U.S. locations in the next 30 days, marking a complete exit from the American market as the chain pivots to its core stronghold in Australia.
- The closures stem from underperformance and stiff competition; the brand, known for its "fresh Mexican" fast-casual vibe, failed to break through against giants like Chipotle and Qdoba in states like Illinois and California.
- Over 150 U.S. employees will be affected, with the company offering severance and outplacement support, though no plans remain for a future return to the States.
- Insiders reveal the move is part of a strategy to focus on its booming 180-plus Australian locations, which generate over 90% of revenue and are preparing for an IPO later this year.
- Loyal customers are already mourning the loss, sharing viral TikTok posts of their last burritos, while the brand promises to transfer remaining U.S. supply chain assets to local food banks.