Guzman y Gomez US Closures: Mexican Fast Casual Chain Shuts Down Four American Locations After Strategic Review
NEW YORK (BUSINESS DESK) - Mexican fast casual chain Guzmán y Gómez has announced the closure of four of its United States locations, effective immediately.
WHAT: The Australian-born brand has permanently shuttered restaurants in New York City, Chicago, Los Angeles, and Miami. Remaining US outlets in Dallas and San Francisco will continue operations under a revised corporate strategy.
WHO: Company CEO Steven Marks confirmed the closures during a scheduled investor call. "This decision was made after a comprehensive analysis of our North American footprint," Marks stated.
WHEN: The closures took effect as of Tuesday, March 18, 2025.
WHERE: Affected locations include the chain's flagship Times Square outlet in New York, the River North neighborhood location in Chicago, the West Hollywood branch in Los Angeles, and the Brickell area restaurant in Miami.
WHY: Corporate representatives attributed the closures to underperformance in those specific markets, citing rising commercial real estate costs, shifting consumer dining habits away from quick-service Mexican cuisine in urban centers, and logistical overhead associated with trans-Pacific supply chain operations.
Industry analysts note the move reflects a broader contraction among international fast-casual brands operating in the United States during the current economic climate. No further domestic closures are planned at this time.