Guzman Y Gomez US Closures: Americans Prove They Can't Handle Real Burritos, Chain Nopes Out of Country
AITA for laughing at Guzman y Gomez finally admitting their US expansion was a disaster? TL;DR: The Australian fast-casual chain is shuttering multiple locations across the States, proving yet again that 'artisanal' doesn't translate when you're competing with a gas station taqueria. Apparently, charging $15 for a 'deconstructed' burrito with 'angry sauce' wasn't the marketing flex they thought it was. Congrats, accountants, you just wasted a billion dollars on a culinary colony that failed. Now go back to boasting about your meat pies and leave our sad, soggy chimichangas alone.