**NEWS SNIPPET**
**Blue Bell Viral Shock: "Black Raspberry Fudge" Cleared for National Rollout**
**THE HEADLINE:** Blue Bell’s cult-favorite "Black Raspberry Fudge" has officially broken all regional sales records in the Southeast, forcing an emergency national expansion announcement by Q3.
**THE DATA:** Pre-sales spiked 340% in 48 hours after a leaked TikTok showed a factory worker eating the fudge core raw. The flavor—a tart black raspberry base with thick, dark chocolate fudge ribbons—is being called the "Heath Bar of 2025" by retail analysts.
**THE PLAY:** Blue Bell is leveraging scarcity. Limited batches, high FOMO, and a "one-time run" narrative to clear shelf space. Expect secondary market prices to hit $25/pint on eBay within 30 days.
**CEO TAKEAWAY:** This is a masterclass in bottleneck marketing. If Blue Bell moves fast, this flavor alone could add $50M to Q4 revenue. If they stall, copycats win. Decision due Friday.