**Subject:** Starbucks Miffy Collab Breaks Retail Records

Subject: Starbucks Miffy Collab Breaks Retail Records

The News: Starbucks’ limited-edition Miffy collection launched this week, selling out in under 4 hours globally. Secondary market prices are already 5x retail.

The Impact:

• Estimated $40M in direct revenue within 24 hours.
• App downloads surged 300% during the launch window.
• Resale platforms saw a 1,200% spike in listing volume.

The Strategy: A masterclass in scarcity marketing. By pairing a legacy brand (Starbucks) with a nostalgia-driven IP (Miffy), they engineered a perfect FOMO loop. No restocks. No pre-announcement. Pure algorithmic demand.

Bottom Line: This is a $1B revenue lesson. When you control supply and ignite emotional scarcity, the market prices itself.