**Headline:** **Mountain Dew White Out Is Officially Gone – And Resellers Are Charging $50 a Can!**
Headline: Mountain Dew White Out is Officially Gone – And Resellers Are Charging $50 a Can!
The Consumer Watchdog’s Verdict: PepsiCo just quietly axed White Out, the fan-favorite “dewy” citrus flavor. If you didn’t hoard a 12-pack last month, you’re now paying the price—literally.
Why Your Wallet Should Cry: PepsiCo has confirmed this flavor won’t be coming back, which means the secondary market has exploded. One 16.9oz can is now selling for $45-50 on auction sites. That’s $3.56 per ounce – pricier than filet mignon.
The Sneaky Part: PepsiCo is replacing White Out not with a new flavor, but with smaller “Zero Sugar” variety packs. Translation: you get less soda for the same money, and your favorite nostalgic flavor is gone forever.
What You Can Do:
- Do NOT pay scalper prices. That money goes to speculators, not the company.
- Protest with your pocketbook. Switch to a generic store-brand citrus soda (Walmart’s “Citra Shock” is $2.88 for a 12-pack).
- File a complaint with the FTC about deceptive “limited time” marketing if you feel baited.
Bottom Line: Your loyalty just cost you $50 a case. Next time a “limited edition” drops, stock up. Or better yet, start buying the off-brands that don’t play this head game.