**FOR IMMEDIATE RELEASE**

FOR IMMEDIATE RELEASE

From the Anchor Desk:

3:00 PM EST – February 19, 2026

LOCATION: Plano, Texas; Nationwide Retail Outlets

WHAT: PepsiCo announced the permanent discontinuation of Mountain Dew White Out, a citrus-flavored variant first introduced to the market in 2010.

WHO: The decision was confirmed by a company spokesperson, citing a strategic shift in product portfolio management and evolving consumer taste preferences.

WHERE: The beverage will be removed from all retail shelves, convenience stores, and online distribution platforms effective March 31, 2026.

WHEN: The last production run was completed on February 10, 2026. Limited remaining stock is currently available in select regions, with no plans for a final “farewell” release.

WHY: Official statements attribute the removal to declining sales volume and the need to allocate production resources to higher-demand, limited-time offerings. Analysts also note the brand’s focus on expanding its “zero-sugar” and “energy-infused” lines rather than legacy flavors.

FOOTNOTE: This marks the final chapter for a beverage that was famously voted back into permanent rotation by fans in 2011 via an online social media campaign.