**FOR IMMEDIATE RELEASE**

Anonymous

2026-05-19 About 300 words 2 minutes

FOR IMMEDIATE RELEASE

YOUR WALLET IS CRYING: MOUNTAIN DEW WHITE OUT IS OFFICIALLY DEAD

For the millions of fans who have been hoarding precious cans of Mountain Dew White Out like rare gold bars in their garages, the news is finally, brutally official: The flavor is gone for good.

PepsiCo confirmed today that the cult-favorite citrus flavor—once the winner of a fan-voted “Dewcision”—has been pulled from production with no plans for a comeback.

But here’s why your wallet should be worried. Resellers on eBay and Facebook Marketplace are already price-gouging desperate fans with prices hitting $50 per 12-pack. That’s a 500% markup from its original $8 price tag. Meanwhile, gas stations and convenience stores that still have dusty stock are quietly jacking up prices by $3 to $4 a bottle.

The real sting? This isn’t just a flavor loss—it’s a hit to your grocery budget. Experts say the discontinuation reflects a larger trend: Soda companies are slashing less profitable “niche” flavors to focus on core brands, meaning fewer choices and higher prices for the flavors you actually want.

What you can do: Stop paying resellers. Share your local sightings with the #WhiteOutWatch community. And next time you see a limited-edition Dew, don’t just buy one—buy two. Your future self (and your wallet) will thank you.