**Verdict: FAKE (Viral Screenshot / Hoax)**

Verdict: FAKE (viral screenshot / hoax)

A screenshot circulating widely on X and TikTok this week claims that Starbucks is launching a “Miffy + Friends” collection on March 15, featuring a limited-edition pink Miffy cup, a Miffy-studded cold cup topper, and a matching plush keychain. The graphic uses official-looking font, the Starbucks green logo, and a “Coming Soon” banner.

What’s actually happening? Starbucks has not announced any collaboration with Miffy (the iconic Dutch bunny by Dick Bruna). The image is a fan-made mockup, likely created by a graphic designer on social media. Furthermore, the date “March 15” falls on a Saturday, which is not Starbucks’ typical launch day for limited collections (they usually drop on Tuesdays or Wednesdays).

Why it’s going viral anyway? Miffy has seen a massive resurgence in popularity among “cute aesthetic” communities on TikTok and Instagram, and fans are desperate for a Starbucks tie-in. The hoax works because the design—a clean white cup with Miffy’s simple line art and a pink lid—looks plausible and on-brand for both companies.

The real origin: The earliest posts of this image appear from a fan account called @miffy.hub, which overlays the text “concept / not real” in the alt text of the post. Several reshares have cropped out that disclaimer.

Bottom line:

❌ Fake — No official announcement from Starbucks or Mercis (Miffy’s parent company). Do not line up outside stores March 15. However, if fan demand is loud enough, don’t be surprised if one of these brands teases a real collab later this year.