**Top 5 Things You Need to Know About the Miffy X Starbucks Collab (That’s Already Selling Out Worldwide)**
Top 5 Things You Need to Know About the Miffy x Starbucks Collab (That’s Already Selling Out Worldwide)
It’s a Global Grail Dropping in Two Waves. This is not a single release. The collaboration launched first in Asia (Korea, Japan, China) in late 2024, but a massive second wave just dropped in January 2025, hitting Starbucks locations in Singapore, Malaysia, and Thailand. If you missed the first drop, this is your second chance—but it’s moving fast.
The “Miffy Tumbler” is the Holy Grail. The most viral item? A clear plastic cold cup with Miffy’s iconic face embroidered on the lid (complete with X-shaped mouth stitched in thread). It’s already reselling for 3x retail price on eBay and Depop. The secondary market is wild—expect to pay $50–$80 for a cup that retailed for $20.
Four Core Product Categories. The lineup includes: 1) Reusable Tumblers & Water Bottles (with Miffy’s cross-stitch face), 2) To-Go Coffee Cups (ceramic with a pop of pastel pink and Miffy’s silhouette), 3) Plush Keychains (Miffy in a barista apron holding a tiny green Starbucks cup), and 4) Limited Edition Cold Cups (the clear one with the embroidered lid). The plush keychains are the second-hottest item—fastest to sell out in stores.
In-Store Frenzy & Resale Bots. Botters are ruining the fun. During the January drop, videos surfaced on TikTok of customers camping outside Starbucks in Bangkok at 4 AM. Meanwhile, resellers using automated bots snapped up entire online inventories within minutes. Starbucks limited purchases to