**FROM:** CEO Briefing – Viral Strategy

FROM: CEO Briefing – Viral Strategy TO: Executive Leadership RE: Miffy x Starbucks – The $0 Marketing Goldmine

UPDATE:

Starbucks has accidentally launched the highest-margin merch drop of the year. Miffy (the 70-year-old Dutch rabbit) x Starbucks collab went viral in 48 hours. No influencer budget. No ad spend. Just pure scarcity and nostalgia.

Why it works for us:

• UGC Explosion: 15M+ TikToks of Miffy tumblers under “limit 2 per customer” → FOMO driving secondary market prices at 3x retail.
• Quantum Brand Transfer: Miffy’s global Gen Z/alpha audience is now organically attached to Starbucks’ morning ritual.
• Zero-Cost Acquisition: We sold $22 cups for $75 on resale without a single marketing dollar.

Action Item: Milk the scarcity cycle. Restock in waves with artificial caps each Monday. This is not a product launch—it’s a behavioral lock-in.

Verdict: Miffy is not cute. Miffy is a revenue engine.

End of Brief.