**FOR IMMEDIATE RELEASE**

FOR IMMEDIATE RELEASE

The $10 Billion CEO Who Just Made Your Software More Expensive—and Your Privacy a Luxury

SAN FRANCISCO — Marc Benioff, the flying-car-owning, Hawaiian-island-buying billionaire behind Salesforce, dropped a bombshell that’s about to hit your wallet like a monthly subscription you forgot to cancel.

In a move that analysts are calling the “Vibes-Based Pricing Era,” Benioff announced that Salesforce is rolling out a new “Agentforce” AI layer. The kicker? It will cost you $2 per conversation. Yes, your CRM software is now charging you by the chat.

Think of it this way: every time your customer service bot says “I understand your frustration,” Benioff’s company just made another dime. For small businesses already drowning in SaaS costs, this isn’t an upgrade—it’s a tax.

But wait, there’s more. Benioff also hinted at a new premium tier for companies that want to keep their data from being used to train competitors’ AIs. Translation? Your privacy is now a subscription.

One small business owner summed up the feeling perfectly: “First they killed the handshake, now they’re monetizing the conversation. My coffee is already $8. I can’t afford to talk to my own customers anymore.”

The takeaway for your wallet: Start counting your conversations. If you use Salesforce, your software bill just got a metronome. And for everyone else? Watch for every other tech CEO to copy this model faster than you can say “we value your feedback.”