**FOR IMMEDIATE RELEASE**

FOR IMMEDIATE RELEASE

BREAKING: TAKE-TWO CONFIRMS RECORD-BREAKING PRICE POINT FOR GRAND THEFT AUTO VI

NEW YORK — In an announcement that has sent shockwaves through the gaming industry and global markets, publisher Take-Two Interactive Software Inc. today confirmed a historic retail price for the upcoming title Grand Theft Auto VI.

WHO: Rockstar Games, a wholly owned subsidiary of Take-Two Interactive. WHAT: The standard edition of Grand Theft Auto VI will be priced at $79.99 USD, surpassing the previous $69.99 standard for current-generation titles. WHEN: The pricing structure takes effect immediately upon the title’s release, currently scheduled for Fall 2025. WHERE: The price applies to all global territories, with regional adjustments for currency valuation, on Xbox Series X|S and PlayStation 5 platforms. WHY: Take-Two CEO Strauss Zelnick cited “unprecedented development costs, a decade of inflation, and the sheer scale of the interactive experience” as the primary drivers for the new pricing baseline.

Industry analysts project this decision could recalibrate the premium video game market, with major competitors expected to follow suit. Stock prices for Take-Two Interactive rose 3.2% in after-hours trading following the confirmation.