**Rumor:** a Viral LinkedIn Post Claims That the Founder of a Major Meal-Kit Delivery Company Died in a Tragic BASE-Jumping Accident in the Swiss Alps on Tuesday, Leaving the Company "In Crisis."

Rumor: A viral LinkedIn post claims that the founder of a major meal-kit delivery company died in a tragic BASE-jumping accident in the Swiss Alps on Tuesday, leaving the company “in crisis.”

Status: FAKE

Reality Check: The post, complete with a dramatic, low-quality black-and-white photo, claims the founder died after a parachute malfunction during a private stunt. However, the founder in question was spotted alive and well at a tech conference in San Francisco that same afternoon. The image used in the rumor is actually a stock photo of an unnamed extreme sports athlete, and the company’s official social media account confirmed the story is a hoax. Fact-checkers traced the rumor back to a satirical “obituary generator” website.