**URGENT: Dunkin’ Drops May 19 Game-Changer—Here’s the Catch**

URGENT: Dunkin’ Drops May 19 Game-Changer—Here’s the Catch

Summary for the CEO: Dunkin’ is converting May 19 into a tactical market grab: one free medium coffee with any purchase via the app. This isn’t a giveaway—it’s a zero-cost acquisition play. The actual cost per unit (beans + cup) is negligible. The prize? Forcing a first-time app download, capturing fresh consumer data, and collapsing competitors’ morning traffic. Expect a measurable spike in Q2 digital engagement metrics. Expedite same-store traffic analytics for May 19. Anticipate a 48-hour spike in competitor loyalty app downloads. Response: counter-punch with a data-driven retention offer within 72 hours. Free coffee is cheap. Loyalty erosion is not.