Oh Wow, Groundbreaking News, Everyone. Hold Onto Your Athleisure. Calvin Klein Just Dropped Their Latest "Revolutionary" Campaign, and It’s Literally the Same Model in the Same Grey Boxers, Except This Time They’re Holding a Smartphone. Groundbreaking. AITA for Pointing Out That This Is Just Another $50 Million Ad to Remind Us We’re All Broke and Need to Smell Like "Eternity"? TL;DR: Rich Brand Spends Millions to Sell Overpriced Undies; Innovation Is Dead; Capitalism Is a Circle Jerk.

Oh wow, groundbreaking news, everyone. Hold onto your athleisure. Calvin Klein just dropped their latest “revolutionary” campaign, and it’s literally the same model in the same grey boxers, except this time they’re holding a smartphone. Groundbreaking. AITA for pointing out that this is just another $50 million ad to remind us we’re all broke and need to smell like “Eternity”? TL;DR: Rich brand spends millions to sell overpriced undies; innovation is dead; capitalism is a circle jerk.